XFrame is a recoverable and reusable framing system. Originally designed solely for construction but quickly expanding into workspace and commercial furniture. I worked alongside XFrame to better define their market positioning, product portfolio and help launch their first workspace product, an Acoustic Booth range. With the booths based on an architectural framing system we were able to help explore and visualise an alternate product language. Helping define a modular product language that utilised colour, materials and form to create the best experience for the user in the booth and the manufacturer producing it.

As part of this launch I helped design the branded tradeshow and messaging and as well as dial in the final design of their acoustic booth system to ensure the longevity of the product in the workplace while also fitting the modular and scalable needs of a fit out specifier. Ultimately resulting in the rollout of their new positioning line and booths at NeoCon, the largest commercial furniture fair in the world.