Norsewear is a classic New Zealand brand that was once a household name. After years of neglect it had slipped into obscurity - Tasked with refreshing and building a new identity and brand for capturing a new market the revitalised look and feel looked to extend from its original farm roots to cater to a more modern audience.

Working to modernise the brand, a product category strategy was developed bringing in Rural, Urban, Active and a new Kids range. Paired with a new visual identity and logo mark the work sought to catapult the brand back into stores with a powerful on shelf presence and a wider more diverse offering.