Creators of an innovative digital metal casting technology set to disrupt the metal casting world, Foundry Lab were looking for a pathway to go from stealthy R&D startup to global technology business ready to exhibit at the largest additive manufacturing show in the world.

Partnering with Foundry Lab I developed their brand strategy, business values, identified their key audience and competitively position themselves in an emerging market within additive manufacturing. Building them an iconic yet scalable identity that positioned them to engage key industry partners to signup and pre-order as well acting as a catalyst for growth to recruit top tier talent. The launch lead to hundreds of new leads and business opportunities in Northern America and Europe and helped solidify them as the industry leaders in digital metal casting.