Callaghan Innovation is a government agency providing R&D services, skill development programmes and access to grants for ambitious business ventures across all sectors. The challenge was to demystify the impact of data within the manufacturing sector and inspire business leaders to shift from volume to value. Helping facilitate the transition to creating higher value data-driven products and services for their customers.

Engaged as the design lead from wireframes to ribbon cutting the scope of work was wide ranging. Designing and testing the 5-stage customer journey, crafting the name and visual identity, building a customisable workshop format, designing the complete UI and UX system for the 65” touchscreen interactives as well as the complete spatial fit out of the innovation space. The unified source of creative direction led to an impactful and refined experience that heavily resonated with manufacturing business leaders. For the first time allowing them to strategically think, plan and act on, implementing data-driven systems and processes beyond the factory floor into their business for the benefit of their customers. Success of the space led to an additional site being greenlit to continue the promotion of growth and innovation within the manufacturing ecosystem.